About Elastic Wonder
Our name says a lot about our brand. Not only can you be assured of the line's highest possible contentious flair, with Elastic Wonder you benefit from years of extensive design and production experience via our own Manhattan-based factory.
Of course, Elastic Wonder is mainly associated with Spandex, Lycra or elastane which is a synthetic fiber known for its exceptional elasticity. It is stronger and more durable than natural rubber. It is a polyester-polyurethane copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia. When introduced in 1962, it revolutionized many areas of the clothing industry.
The name "spandex" is an anagram of the word "expands". It is the preferred name in North America; in continental Europe it is referred to by variants of "elastane", i.e. elasthanne (France), Elastan (Germany), elastano (Spain), elastam (Italy) and Elasthaan (Netherlands), and is known in the UK, Ireland, Portugal, Brazil, Argentina, Australia, New Zealand and Israel primarily as Lycra.
ELASTIC WONDER felt like the perfect name for a Spandex clothing line because there are indeed wonderful aspects in regards to how this fabric stretches in all directions around your body and hugs any and all curves - well - wonderfully and miraculously. Naturally, it's women's favorite fabric today.
Since our launch in 2013 ELASTIC WONDER™ has expanded into one of the most unique elastic apparel collections in the world. Our leggings are available to order in a rainbow of 80 different colors and a very large variety of prints which are updated regularly.
Our headquarter is located in Manhattan where we proudly design and carefully hand make our apparel. Another reason to love ELASTIC WONDER™ is its made in the U.S.A. label, ethical production practices and support of New York City's historic Garment District.
ELASTIC WONDER's goal is to deliver to our customers not only activewear where stretch is desired generally for comfort and fit, but to provide them with a modern, trendy and classy Athleisure collection which accommodates them especially beyond gym work out in their modern active lifestyle.
One of the company's long-term plans is to expand further into its Private Label business. Expansion in Europe, first in Germany and possibly followed by Switzerland could be in the near future.
All photos Copyright © 2018 Carl Posey.